.2024 has actually been an inconsistent year for adtech funding.U.S.-focused adtech startups, as soon as familiarized to getting billions in financial backing annually, have reared nearly $360 million up until now this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a years, per Crunchbase information. That stagnation is because of market saturation, heightened regulative pressures, and economic uncertainties.ADWEEK consulted with five VCs who continue to acquire adtech business, in spite of these difficulties, about what they are seeking and what they steer clear of. Possibly unsurprisingly, these real estate investors are actually targeting chances in privacy-focused technologies and also industry-specific locations such as hooked up TV.